Williams F1 liveries
campaign 2023

We collaborated with the Williams F1 team to bring a campaign to life centered around new liveries designed by fans. Williams teamed up with Gulf, and to celebrate the partnership, they provided one of their race cars for fans to design their own livery. We created an animation featuring the most popular designs to show how they would look in real life, and then let fans vote for their favorite. Williams went on to manufacture the winning livery — created by a real F1 enthusiast — and raced with it for the entire season, allowing the whole world to witness it.

Agency / Production: POD LDN